Djenia, Raï songs would talk about love and social hardship in direct and often crude ways. The style evolved after the war and it was revolutionized in the 1980s by a new wave of singers who infused their sound with synthesizers and drum machines to instil tough messages of youth rebellion, political criticism, and heartbreak.
Mainly released on cassette by street vendors in Algeria during the 80s, Rai rapidly spread among the youth. It became a phenomenon which soon spread beyond North Africa, led by the crossover success of Cheb Khaled. "Sweet Rebels" gives an insight into the genre's ecstatic electro sound, showcasing a unique cultural moment, where creativity and resistance connected to form a vibrant trend.