"Becoming Elektra" is an account of Elektra Records in the Jac Holzman years, from 1950 to 1973. It tells the story of Elektra's growth from a small independent folk label to a major, multi-faceted, hit making concern. Jac Holzman's role in founding and running the company is central to the story. His story is told, along with those of artists that read like an inventory of 60s and 70s musical innovation: The Doors, Love, Judy Collins, The Paul Butterfield Band (with Michael Bloomfield), Tom Paxton, Tim Buckley, Fred Neil, David Ackles, Phil Ochs, Bread, Queen, Mickey Newbury, The Incredible String Band, Carly Simon, The Stooges and The MC5.