74: Out of Time, is a multifaceted and stunning exploration of sounds and eras. In addition to every track being produced at 74 beats per minute, the album harks back to the year 1974; particularly the music, the records, the activism, the artwork, and the aesthetics. But it’s also incredibly current, as the Out of Time portion of the title very much refers to the present. It promotes a sense of urgency in the face of current affairs such as the COVID-19 pandemic, climate change, as well as contentious politics sweeping across the US and Europe.
Beyond those deeply resonating elements to the record, 74: Out of Time is a truly gorgeous representation of hip-hop through the lens of the Norwegian composer, which is undoubtedly his most ambitious undertaking to date. Using 74bpm as his basis, he constructs sublime, jazzy instrumentals that feature some of hip-hop’s finest emcees and vocalists. And to say they all gel perfectly together is an understatement - and it would be underselling OBB’s meticulous approach here. Each song blends seamlessly from one to the next spread across the album’s 17 tracks, with the help from a standout supporting cast that includes Fly Anakin, Awon, Quelle Chris, Pink Siifu, Yungmorpheus, Lojii, billy woods, Tha God Fahim, Vic Spencer and Vuyo, among several others.