The fascinating biography of Fred Gaisberg: persuasive salesman, founding father of commercial recording, and the pioneer A&R man behind EMI records and Abbey Road studios. A visionary of music technology, his artistic integrity and commercial instinct characterized a recording career which spanned from 1893 to 1950. During this period, armed with the latest recording technology, he travelled from the USA throughout Europe, Russia, India and Japan in search of artists. Among those he worked with are Edison, Caruso, Melba, Casals, Britten, Elgar, Menuhin, Novello and Arthur Rubinstein.