
In the 1970s, the Beirut suburb Bourj Hammoud became a hub of creativity and it was home to countless labels, record shops, and venues. Among this vibrant scene, Ara’s records stand out for their energy and inventiveness. Unlike many classically trained singers of his generation, Ara’s delivery was new and playful. Tracks like Seta Seta and Ghapama showcase his talent for turning familiar melodies into driving, dance-floor grooves. His performances across Beirut and the region often electrifying crowds with theatrical guitar and organ solos cemented his reputation as a showman and innovator.